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All times in Brasília time (BRT, UTC-3).
Group joins & exits update in real time · message metrics refresh every hour · campaign macro data a few times a day (Sendflow schedule).
This dashboard reloads its data every 5 minutes.
Campaign funnel
Funnel & trends
Step funnel
Clicks → joins → current participants (% of previous step)
Group quality
Occupancy and availability
Clicks
per day
Joined
per day
Left
per day
Movement
Joins x Exits per day
Sendflow daily series
Movement by hour of day
Individual join/exit events (BRT)
Highlights & details
Churn by campaign
Exits / total joins
Click → join conversion
Joins / clicks per campaign
Campaigns
Latest snapshot per campaign
Groups
Movement per group (individual events)
Segment pipeline
Active members per segment
Individual balance (joins minus exits) per phone, aggregated by segment
Transitions between segments
Leads who joined one segment and later another
Ascension matrix
From → To, with average time between joins
Methodology: the journey is reconstructed from the lead's phone number across individual join events (data collected since Sep 15, 2026, when the webhooks went live). Only aggregates are displayed; no phone number ever appears on this dashboard.
Current window (24h)
Current window funnel
Latest Sendflow snapshot
Engagement by send hour
Delivered x Read per hour (current window)
Engagement trend
Delivery and read rates across windows (snapshots)
Read rate by campaign
Current window read rate, per segment
Waitlist group (Várólista)
Waitlist joins per day
Daily series
Waitlist conversion
Leads who moved from WAITLIST to other segments
Waitlist groups
Movement per group