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All times in Brasília time (BRT, UTC-3).
The dashboard re-reads everything every 5 minutes, but each metric only moves as fast as its data source.
The small badge next to each section tells you which one it is:
⚡ Real time group joins & exits (webhook events)
⟳ Hourly message metrics
⟳ Few times a day campaign macro data: leads, clicks, groups (synced at 07:00 · 12:00 · 17:00 BRT, UTC-3)
Campaign funnel⟳ few times a day
Unique audience · deduped by phone · all time since launch⚡ real time
Funnel & trends⟳ few times a day
Step funnel
Clicks → joins → current participants (% of previous step)
Group quality
Occupancy and availability
Clicks
per day
Joined
per day
Left
per day
Movement
Joins x Exits per day ⟳ few times a day
Sendflow daily series
Movement by hour of day ⚡ real time
Individual join/exit events (BRT)
Highlights & details⟳ few times a day
Churn by campaign
Exits / total joins
Click → join conversion
Joins / clicks per campaign
Campaigns
Latest snapshot per campaign
Groups ⚡ real time
Movement per group (individual events)
Ascension funnel⚡ real time
Ascension funnel
Leads → group joins → % joined, at each step: Not VIP (core · free) → VIP (upsell 1) → VIP PRO (upsell 2). Waitlist is tracked separately in its own tab.
Ascension matrix
Funnel direction only (Not VIP → VIP → VIP PRO), with average time between joins
Methodology: launch funnel is Not VIP (core, free) → VIP (paid upsell 1) → VIP PRO (paid upsell 2); the Waitlist sits outside this funnel and has its own tab. The journey is reconstructed from the lead's phone number across individual join events (data collected since Sep 15, 2026, when the webhooks went live). Every figure is pulled directly from Supabase; nothing is estimated. Only aggregates are displayed; no phone number ever appears on this dashboard.
Current window (24h)⟳ hourly
Current window funnel
Latest Sendflow snapshot
Engagement by send hour
Delivered x Read per hour (current window)
Engagement trend
Delivery and read rates across windows (snapshots)
Read rate by campaign
Current window read rate, per segment
About delivery & read figures: messages and recipients come through correctly, but Sendflow's webhook (campaign.message.metrics) has so far reported the delivered / read / played counters as 0 on every snapshot, even for windows with confirmed sends, while Sendflow's own panel does show those numbers. This is being raised with Sendflow; the rate charts will populate automatically once their webhook starts sending the real values. As always, nothing here is estimated.
Waitlist group (Várólista)⟳ few times a day
Waitlist joins per day ⟳ few times a day
Daily series
Waitlist conversion ⚡ real time
Leads who moved from WAITLIST to other segments
Waitlist groups ⚡ real time
Movement per group